NZFW2019 Servilles Academy

Behind The Scenes at NZFW 2019

New Zealand Fashion Week, the country’s most highly anticipated fashion event of the year, kicked off at Aotea Square and Auckland’s Town Hall on Monday 26th August. Once again, Servilles Academy had the pleasure of being invited back, after over a decade of event partnership.

As the veteran hair directors for the popular Resene Designer Runway show, NZFW is an opportunity for the academy staff and students to showcase their creative skills and contribute to the local fashion community. Students of all levels from each of the academy’s programmes have joined the behind the scenes action in the lead up and during the week so far.

Our team this year was led by former academy tutor, Arama French, and senior hair tutor, Erin Dougherty. Our makeup team also brought their A-game, doing the makeup for the Miromoda sneak-peek and runway shows, led by Level 4 makeup tutor, Jordan Jensen.

The first show of the week was Miromoda’s sneak peek; a collaborative effort between our hairdressing and makeup students to help bring the whole look together. The evening, held at the Air New Zealand Hub, enabled a taster of what was to come for the following shows.

One of NZFW favourites was up next, with the first Resene Designer Runway show kicking off at 8:30pm on Wednesday. The students had a mission on their hands, working non-stop on 36 models right until the show call time.

The hair brief for the Resense Designer Runway shows was presented by RDR Fashion Manager and freelance fashion stylist, Sammy Salsa. The look was inspired by Sam McKnight’s styling for the Max Mara SS19 show at Milan Fashion Week and the team did an excellent job of pulling off the simple, yet sleek style. The look was achieved by straightening the hair, followed by a sharp, middle part and a tight braid, running down the back, tied with elastic… And a lot of DavinesThis Is An Invisible No Gas Spray hair product to keep everything in its place!


Thursday was an early call time of 9am. The hair team, now experts in the process, sped through the models, allowing plenty of time for touch-ups before the commencement of the show.

“[The experience has been] so fun! Stressful and exciting at the same time,” Ashleigh Pearce, Salon Support student.

Hairdressing students Nicole Curtis and Chelsey Batchelor, assisted by Servilles Takapuna’s Arama Pake, had the responsibility of staying backstage for the shows duration. With four outfit changes for each model, there was a fair amount of fixing-up and pinning down to do!

For the afternoon’s Miromoda show, our hairdressing students were again joined by our makeup team. The hair brief for this show? BIG. BIGGER. BIGGEST. Led by Warren Dion Smith, our hair team worked tirelessly in pairs, crimping, backcombing and volumizing (then volumizing a little more) the models’ hair. On the other end of the model prep area, our makeup students, with their MAC kits ready to go, worked together on the face makeup. The brief for this show was “a really glowy, dewy skin with a little bit of a smokey, warm eye. The skin is really flawless – bronzed and highlighted as well, to enhance the natural features,” Paige Dyer, Makeup Artistry student.

Following a re-briefing of the makeup, the students managed to pull out all the stops and finish the makeup just in time for the show.

“Best experience to work backstage and be a part of an amazing team,” Sinead Brand, Makeup Artistry student.

We are currently 4 shows down and can’t wait to kick off the weekend with an RDR show tonight at 6pm and rounding off the week with our final show on Sunday 1st September. Join us this afternoon at 3pm to watch all the BTS action on our Instagram @ServillesAcademy